There is no doubt that without , you cannot grow your business. You cannot succeed in your marketing strategy without advertising. Whether it is digital or traditional , both play a vital role in creating brand awareness and attracting potential customers to the business.
Businesses in Dubai need to invest in, which generates massive business growth. This blog explains the essential points to avoid being plundered by advertising agencies.
Steps to not get looted in the name of advertising:
Setting Realistic Goals and Expectations
Businesses in Dubai need to set realistic goals and achievable or measurable expectations for their strategy. Reasonable and attainable goals should be set. For example, they set a goal of increasing their sales by 20% by 2023 through advertising.
Therefore, these types of goals will be achievable when they talk to agencies about them. They will quickly understand which agencies can help us achieve these goals. They will see the agencies’ previous client portfolios.
If advertising agencies also tell you to set a realistic goal for this strategy, then this agency is ready to do business with them. If agencies are ambiguous, you will stop doing business with them and save money. This will help you avoid being pillaged in the name of advertising.
Do research on advertising platforms
Businesses in Dubai should study the available platforms. This will help them understand which platforms will suit their marketing goals. This way, they will protect themselves and not be looted in the name of publicity.
Whether they contact agencies or carry out their campaigns, they will know the platforms through their research.
They will understand which advertising platform meets their business needs. Then, they will choose the right platform for their . They invest money on the right platform. They are, therefore, not plundered in the name of advertising.
Monitor your progress on advertising campaigns.
You need to monitor the progress of your advertising campaigns to see how your campaigns are progressing and which campaigns are working well and which are not. You will know which platforms will give you the best results.
Companies in Dubai also monitor the progress of their campaigns themselves instead of outsourcing them to agencies. You will have an idea of the success of your campaign.
And you stop the advertising agency from ending the campaign, which is not working well. This way, you will avoid not getting any loot in the name of advertising.
Do experiments on advertising platforms
Experimenting with platforms before embarking on real campaigns is necessary. By conducting experiments, you will know how to run your campaigns, guide you for future campaigns, and save money without getting looted.
Use of effective tracking systems
Businesses in Dubai must use powerful and efficient tracking systems to track all their business activities. You will see the success or failure rate of your campaigns using software and tracking systems.
These systems will always provide a creative solution and guide you throughout the campaign. This way, you will not be looted during your campaigns.
Have the evidence to back up your claims
Remember that before publishing an advertisement, you must have adequate evidence to support any claims that are objective or can be objectively substantiated, considering the impression consumers will likely obtain from the ad.
The level of proof required will depend on the type of claim made and the product in question. For example, extensive clinical trials may be necessary for specific health, beauty or weight loss claims.
Be careful of claims in product names.
Please remember that any content, including your company or product names, maybe a potential complaint. If your product name implies an unproven effect or benefit, this could be a problem, even if it appears in a photograph of the packaging.
Do not exaggerate the capacity or performance of a product.
Advertising is about presenting a product in the best possible way but without making excessive claims that could be misleading. However, apparent exaggerations are permitted, which the average consumer is unlikely to take literally (and which are unlikely to mislead).
Conclusion
Whether a small business or a large multinational company, you must run campaigns to lead the market. Following the steps above will prevent you from being looted in the name of advertising.
